LRELuis Rodríguez
ENES

About

I’ve designed digital experiences for 15 years. I like to understand people before designing, and turn that into simple solutions that actually work.

I combine UX, UI, front-end and motion, so I speak the same language as engineering teams and design every proposal to be feasible. I’ve worked in automotive, media, fintech and mobility.

Today I bring AI into my whole process, from research and prototyping to workflow automation, and I help my team adopt it.

Outside work I’m into photography, video games, anime and film.

Get in touchSee my work
Portrait of Luis Rodríguez

Experience

From web and front-end to product design and UX leadership.

  1. Mar 2023 — Present

    Head of UX, Innovation and Digital Transformation

    Grupo Kaufmann

    Experience design and software for buying, selling and servicing Mercedes-Benz vehicles in five countries.

  2. Dec 2021 — Dec 2022

    UX/UI Designer

    Fleetr by Jooycar

    End-to-end UX/UI for a fleet management app.

  3. Mar 2016 — Dec 2021

    UX/UI Designer / Senior Web Designer

    Grupo Copesa, La Tercera

    Digital design and development for the group’s media, a UI kit and the rebrand of La Tercera and its outlets.

  4. Sep 2015 — Mar 2016

    Front-end Designer

    Multicaja PayPal (now Klap)

    HTML, CSS and JavaScript interfaces for the main app and marketing channels.

  5. Sep 2013 — Aug 2015

    Graphic and Multimedia Designer

    IO Group (now Enovus)

    Animated, gamified e-learning for 14+ brands, plus landing pages and microsites.

  6. Jul 2011 — Sep 2013

    Web Designer and Developer

    Enexum Digital Agency

    WordPress and Joomla sites, email campaigns and social media.

Work with AI, not for AI

AI helps me research, explore and document faster, so I can spend my time on what matters: deciding well what to build and for whom.

ClaudeChatGPTMicrosoft Copilot
  • Research and ideationSynthesizing interviews and findings, exploring alternatives.
  • Prototyping and UX writingMore variants in less time, and clearer copy.
  • AutomationPrompts, context and instructions for assistants that remove repetitive work.
  • Team adoptionTraining and day-to-day support for using AI.

Skills

Design

  • UX/UI, interaction and micro-interactions
  • Design systems with Atomic Design
  • Low and high-fidelity prototyping
  • Information architecture
  • Responsive, multi-platform design

Research

  • Interviews and usability testing
  • Journey maps, personas and empathy maps
  • Heuristic evaluation
  • A/B testing and metrics

Development

  • HTML, CSS, SASS and JavaScript
  • UI kits and reusable components
  • Web performance and accessibility
  • WordPress

Tools

Artificial intelligence
Claude, ChatGPT, Microsoft Copilot
Design and prototyping
Figma, Sketch, Adobe XD, Miro, Maze
Editing and motion
Photoshop, Illustrator, Animate, After Effects, Premiere, SketchUp
Collaboration
Notion, Slack, Confluence, Jira

Education

Diploma
UX: Design and Measurement, Pontificia Universidad Católica de Chile
Degree
Multimedia Graphic Designer, Instituto Profesional ARCOS
Certifications
Scrum Fundamentals Certified, Google Analytics
Volunteering
Mentor at Technovation Girls Chile (2024 — 2025): guided four teams of girls building apps with social impact.
Languages
Spanish (native), English (B1)

Have a project or an open role? Let’s talk.

Write to me