/* soy-luis.com · sistema visual
   Paleta: papel #F4F4F2 · tinta #1A1A1A · naranja #E35B0E · gris #6B6B6B · línea #DCDCD8 · blanco #FFFFFF
   Tipos: Sora 600 (solo títulos) · Onest (texto) · PT Serif (monograma)
*/
:root{
  --paper:#f4f4f2;
  --white:#ffffff;
  --ink:#1a1a1a;
  --muted:#6b6b6b;
  --line:#dcdcd8;
  --orange:#e35b0e;
  --orange-ink:#b8460a;
  --display:"Sora",system-ui,sans-serif;
  --sans:"Onest",system-ui,sans-serif;
  --serif:"PT Serif",Georgia,serif;
  --max:1240px;
  --gutter:24px;
  --r-lg:20px;
  --r-sm:10px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;overflow-x:clip}
body{background:var(--white);color:var(--ink);font-family:var(--sans);font-size:18px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:clip}
img{max-width:100%;display:block}
a{color:inherit}
:focus-visible{outline:3px solid var(--orange);outline-offset:3px;border-radius:4px}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gutter)}
.skip{position:absolute;left:-999px;top:0;background:var(--ink);color:#fff;padding:10px 16px;z-index:100}
.skip:focus{left:12px;top:12px}

/* ---------- Header ---------- */
.site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:blur(10px);border-bottom:1px solid transparent;transition:border-color .2s}
.site-header.scrolled{border-bottom-color:var(--line)}
.site-header .wrap{display:flex;align-items:center;gap:32px;height:72px}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none}
.brand-mark{font-family:var(--serif);font-weight:700;font-size:26px;letter-spacing:-.02em;position:relative;line-height:1}
.brand-mark::after{content:"";position:absolute;width:11px;height:11px;border-radius:50%;background:var(--orange);right:-7px;bottom:-1px;mix-blend-mode:multiply}
.brand-name{font-size:15px;color:var(--muted);margin-left:6px}
.nav{display:flex;gap:4px;margin-left:auto}
.nav a{text-decoration:none;font-size:16px;padding:8px 14px;border-radius:999px;color:var(--ink)}
.nav a:hover{background:var(--paper)}
.nav a[aria-current="page"]{background:var(--ink);color:#fff}
.header-cta{font-size:15px;font-weight:600;text-decoration:none;border:1.5px solid var(--ink);border-radius:999px;padding:8px 16px}
.header-cta:hover{background:var(--ink);color:#fff}
.menu-btn{display:none;margin-left:auto;background:none;border:1.5px solid var(--ink);border-radius:999px;font:inherit;font-size:15px;font-weight:600;padding:7px 16px;cursor:pointer}

/* ---------- Buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:10px;font-weight:600;font-size:17px;text-decoration:none;padding:14px 26px;border-radius:999px;border:1.5px solid var(--ink);transition:background .15s,color .15s}
.btn-primary{background:var(--orange);border-color:var(--orange);color:#fff}
.btn-primary:hover{background:var(--orange-ink);border-color:var(--orange-ink)}
.btn-ghost:hover{background:var(--ink);color:#fff}
.btn-row{display:flex;flex-wrap:wrap;gap:12px}

/* ---------- Type ---------- */
h1,h2{font-family:var(--display);font-weight:600;letter-spacing:-.045em;line-height:1.02}
h3{font-family:var(--sans);font-weight:600;letter-spacing:-.01em;line-height:1.25}
.display{font-size:clamp(40px,5.6vw,84px);line-height:.95;letter-spacing:-.025em}
.display .dot{display:inline-block;width:.24em;height:.24em;border-radius:50%;background:var(--orange);margin-left:.06em;vertical-align:baseline}
h2{font-size:clamp(28px,3.4vw,46px)}
h3{font-size:22px}
.lede{font-size:clamp(19px,1.6vw,22px);line-height:1.55;color:#333;max-width:36em}
.muted{color:var(--muted)}
.measure{max-width:38em}
p+p{margin-top:14px}

/* ---------- Sections ---------- */
.section{padding:112px 0}
.section.tight{padding:72px 0}
.paper{background:var(--paper)}
.ink-bg{background:var(--ink);color:#fff}
.section-head{display:flex;align-items:flex-end;justify-content:space-between;gap:24px;margin-bottom:48px}
.section-head p{max-width:30em;color:var(--muted)}
.text-link{font-weight:600;text-decoration:underline;text-decoration-thickness:1.5px;text-underline-offset:5px}
.text-link:hover{color:var(--orange-ink)}

/* ---------- Rings (the signature device) ---------- */
.rings{position:absolute;pointer-events:none}
.rings svg{width:100%;height:100%;overflow:visible}

/* ---------- Home hero ---------- */
.hero{position:relative;overflow:hidden;background:var(--paper)}
.hero .wrap{display:grid;grid-template-columns:1.25fr .75fr;gap:96px;align-items:center;min-height:calc(100vh - 72px);padding-top:64px;padding-bottom:64px}
.hero-copy .lede{margin:28px 0 36px}
.hero-meta{margin-top:40px;font-size:15px;color:var(--muted)}
.hero-art{position:relative;justify-self:end;width:100%;max-width:400px;aspect-ratio:1/1;margin-right:48px}
.hero-art .rings{inset:-22%}
.portrait{position:absolute;inset:0;border-radius:50%;overflow:hidden;border:1.5px solid var(--ink);background:var(--ink)}
.portrait img{width:100%;height:100%;object-fit:cover;object-position:50% 22%}

/* ---------- Work cards ---------- */
.work-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:28px}
.work-card{grid-column:span 6;text-decoration:none;display:flex;flex-direction:column;gap:18px}
.work-card.wide{grid-column:1/-1}
.work-card .thumb{border-radius:var(--r-lg);overflow:hidden;background:var(--paper);aspect-ratio:16/10}
.work-card.wide .thumb{aspect-ratio:21/9}
.work-card .thumb img{width:100%;height:100%;object-fit:cover;object-position:left top;transition:transform .5s ease}
.work-card:hover .thumb img{transform:scale(1.02)}
.work-card h3{font-family:var(--display);font-weight:600;font-size:28px;letter-spacing:-.015em}
.work-card .card-meta{display:flex;justify-content:space-between;gap:16px;align-items:baseline}
.work-card .card-meta span{font-size:15px;color:var(--muted);white-space:nowrap}
.work-card p{color:#333;max-width:34em}
.tags{display:flex;flex-wrap:wrap;gap:8px}
.tag{font-size:14px;border:1px solid var(--line);border-radius:999px;padding:4px 12px;color:#333;background:var(--white)}
.work-card.locked{grid-column:span 6}
.locked .thumb{display:grid;place-items:center;background:var(--ink);color:#fff;position:relative;overflow:hidden}
.locked .thumb p{color:#d6d6d6;text-align:center;max-width:22em;position:relative;z-index:1;padding:0 24px}
.locked .thumb strong{display:block;color:#fff;font-family:var(--display);font-weight:600;font-size:22px;margin-bottom:8px}
.locked .rings{width:420px;height:420px;right:-180px;bottom:-200px;opacity:.9}

/* ---------- Process ---------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:2px solid var(--ink);counter-reset:step}
.step{padding:28px 28px 0 0;position:relative}
.step::before{counter-increment:step;content:counter(step,decimal-leading-zero);font-family:var(--serif);font-size:15px;color:var(--orange-ink);display:block;margin-bottom:18px}
.step::after{content:"";position:absolute;top:-8px;left:0;width:14px;height:14px;border-radius:50%;background:var(--orange)}
.step h3{margin-bottom:10px}
.step p{font-size:16px;color:#333}
.step .ai{margin-top:12px;font-size:15px;color:var(--orange-ink);font-weight:600}

/* ---------- Now / Kaufmann ---------- */
.now{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:start}
.now-role{font-size:20px;font-weight:600;margin:16px 0 4px}
.focus-list{list-style:none;display:grid;gap:0;border-top:1px solid var(--line)}
.focus-list li{display:grid;grid-template-columns:200px 1fr;gap:20px;padding:20px 0;border-bottom:1px solid var(--line)}
.focus-list strong{font-size:18px;font-weight:600}
.focus-list span{color:#333;font-size:16px}

/* ---------- CTA band ---------- */
.cta-band{background:var(--orange);color:#fff;position:relative;overflow:hidden}
.cta-band .wrap{padding-top:96px;padding-bottom:96px;position:relative;z-index:1}
.cta-band h2{font-size:clamp(34px,5vw,72px);max-width:12em}
.cta-band .btn{border-color:#fff;color:#fff;margin-top:32px}
.cta-band .btn:hover{background:#fff;color:var(--orange-ink)}
.cta-band .rings{width:560px;height:560px;right:-160px;top:50%;transform:translateY(-50%);opacity:.95}
.cta-band .rings circle{stroke:#fff}
.cta-band .rings .fill{fill:var(--ink)}

/* ---------- Footer ---------- */
.site-footer{background:var(--ink);color:#e9e9e9;padding:64px 0 40px}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px}
.site-footer .brand-mark{color:#fff;font-size:34px}
.site-footer h4{font-size:15px;font-weight:600;color:#fff;margin-bottom:14px}
.site-footer ul{list-style:none;display:grid;gap:8px}
.site-footer a{text-decoration:none;color:#cfcfcf}
.site-footer a:hover{color:#fff;text-decoration:underline}
.footer-bottom{margin-top:56px;padding-top:24px;border-top:1px solid #333;font-size:14px;color:#9a9a9a;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}

/* ---------- Page header (inner pages) ---------- */
.page-hero{background:var(--paper);position:relative;overflow:hidden}
.page-hero .wrap{padding-top:96px;padding-bottom:88px;position:relative;z-index:1}
.page-hero h1{font-size:clamp(44px,7vw,112px);line-height:.9}
.page-hero .lede{margin-top:24px}
.page-hero .rings{width:520px;height:520px;right:-200px;top:-180px}

/* ---------- Filters ---------- */
.filters{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:40px}
.filters button{font:inherit;font-size:15px;border:1.5px solid var(--line);background:var(--white);border-radius:999px;padding:8px 16px;cursor:pointer}
.filters button[aria-pressed="true"]{background:var(--ink);border-color:var(--ink);color:#fff}
.work-card[hidden]{display:none}

/* ---------- Logofolio ---------- */
.logo-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.logo-grid figure{background:var(--paper);border-radius:var(--r-sm);aspect-ratio:16/9;display:grid;place-items:center;padding:20px}
.logo-grid img{max-height:80%;object-fit:contain;mix-blend-mode:multiply}

/* ---------- Case study ---------- */
.case-hero{background:var(--paper);position:relative;overflow:hidden}
.case-hero .wrap{padding-top:72px;padding-bottom:0;position:relative;z-index:1}
.breadcrumb{font-size:15px;color:var(--muted);margin-bottom:28px}
.breadcrumb a{color:var(--muted)}
.case-hero h1{font-size:clamp(44px,7vw,112px);line-height:.9}
.case-hero .lede{margin-top:24px}
.case-facts{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;margin-top:56px;padding:28px 0;border-top:1px solid var(--line)}
.case-facts dt{font-size:14px;color:var(--muted);margin-bottom:6px}
.case-facts dd{font-size:16px;line-height:1.45}
.case-cover{margin-top:8px;border-radius:var(--r-lg) var(--r-lg) 0 0;overflow:hidden;box-shadow:0 30px 60px -40px rgba(0,0,0,.45)}
.case-hero .rings{width:560px;height:560px;right:-220px;top:-160px}
.case-body{padding:104px 0}
.case-row{display:grid;grid-template-columns:280px 1fr;gap:56px;padding:48px 0;border-top:1px solid var(--line)}
.case-row:first-child{border-top:0;padding-top:0}
.case-row h2{font-size:24px;line-height:1.05}
.case-row .content{max-width:42em}
.case-row ul.list{list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:6px 32px;margin-top:8px}
.case-row ul.list li{position:relative;padding-left:18px}
.case-row ul.list li::before{content:"";position:absolute;left:0;top:.65em;width:7px;height:7px;border-radius:50%;background:var(--orange)}
.phases{list-style:none;display:grid;gap:0;counter-reset:ph;margin-top:12px}
.phases li{display:grid;grid-template-columns:48px 180px 1fr;gap:16px;padding:18px 0;border-top:1px solid var(--line)}
.phases li::before{counter-increment:ph;content:counter(ph,decimal-leading-zero);font-family:var(--serif);color:var(--orange-ink);font-size:15px;padding-top:3px}
.phases strong{font-size:18px;font-weight:600}
.phases span{color:#333;font-size:16px}
.case-figure{margin:56px 0 0}
.case-figure img{width:100%;border-radius:var(--r-lg);background:var(--paper)}
.case-figure figcaption{margin-top:14px;font-size:15px;color:var(--muted);max-width:44em}
.fig-pair{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.next-case{display:block;text-decoration:none;background:var(--ink);color:#fff;position:relative;overflow:hidden}
.next-case .wrap{padding-top:80px;padding-bottom:80px;position:relative;z-index:1}
.next-case span{color:#bdbdbd;font-size:16px}
.next-case strong{display:block;font-family:var(--display);font-weight:600;font-size:clamp(36px,6vw,88px);letter-spacing:-.02em;line-height:.95;margin-top:10px}
.next-case:hover strong{color:var(--orange)}
.next-case .rings{width:480px;height:480px;right:-160px;top:50%;transform:translateY(-50%)}
.next-case .rings circle{stroke:#fff}

/* ---------- About ---------- */
.about-intro{display:grid;grid-template-columns:1fr 360px;gap:72px;align-items:start}
.about-photo{position:relative;aspect-ratio:1/1;align-self:center}
.about-photo .rings{inset:-18%}
.timeline{list-style:none;border-top:2px solid var(--ink)}
.timeline li{display:grid;grid-template-columns:200px 1fr 1.3fr;gap:28px;padding:26px 0;border-bottom:1px solid var(--line)}
.timeline .when{font-family:var(--serif);font-size:15px;color:var(--muted);padding-top:3px}
.timeline .current .when{color:var(--orange-ink);font-weight:700}
.timeline h3{font-size:21px}
.timeline .org{color:var(--muted);font-size:16px}
.timeline p{font-size:16px;color:#333}
.skill-cols{display:grid;grid-template-columns:repeat(3,1fr);gap:48px}
.skill-cols h3{font-size:20px;margin-bottom:14px}
.skill-cols ul{list-style:none;display:grid;gap:8px;font-size:16px;color:#333}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{border:1px solid var(--ink);border-radius:999px;padding:6px 14px;font-size:15px}
.chip.hot{border-color:var(--orange);background:var(--orange);color:#fff}
.tools{display:grid;grid-template-columns:200px 1fr;gap:20px 40px}
.tools dt{font-weight:600;font-size:17px}
.split{display:grid;grid-template-columns:1fr 1fr;gap:72px}

/* ---------- Contact ---------- */
.contact-hero{background:var(--ink);color:#fff;position:relative;overflow:hidden;min-height:calc(100vh - 72px);display:flex;align-items:center}
.contact-hero .wrap{position:relative;z-index:1;padding-top:96px;padding-bottom:96px;width:100%}
.contact-hero h1{font-size:clamp(48px,9vw,148px);line-height:.88;max-width:10em}
.contact-hero .lede{color:#cfcfcf;margin-top:28px}
.big-mail{display:inline-block;margin-top:44px;font-family:var(--sans);font-weight:600;font-size:clamp(22px,3.4vw,44px);letter-spacing:-.02em;color:#fff;text-decoration:underline;text-decoration-color:var(--orange);text-decoration-thickness:3px;text-underline-offset:10px;word-break:break-all}
.big-mail:hover{color:var(--orange)}
.contact-list{list-style:none;display:grid;grid-template-columns:repeat(2,minmax(0,320px));gap:24px;margin-top:64px;border-top:1px solid #3a3a3a;padding-top:32px}
.contact-list dt{color:#9a9a9a;font-size:15px;margin-bottom:6px}
.contact-list a{color:#fff;font-size:18px;font-weight:600;text-decoration:none}
.contact-list a:hover{color:var(--orange)}
.contact-hero .rings{width:620px;height:620px;right:-300px;top:-260px}
.contact-hero .rings circle{stroke:#fff}

/* ---------- One orchestrated moment: hero entrance ---------- */
@keyframes rise{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:none}}
@keyframes spinIn{from{opacity:0;transform:rotate(-18deg) scale(.94)}to{opacity:1;transform:none}}
.hero-copy > *{animation:rise .7s cubic-bezier(.2,.7,.2,1) both}
.hero-copy > *:nth-child(2){animation-delay:.08s}
.hero-copy > *:nth-child(3){animation-delay:.16s}
.hero-copy > *:nth-child(4){animation-delay:.24s}
.hero-art .rings svg{animation:spinIn 1.1s cubic-bezier(.2,.7,.2,1) both}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}html{scroll-behavior:auto}}

/* ---------- Responsive ---------- */
@media (max-width:1000px){
  .hero .wrap{grid-template-columns:1fr;min-height:0;padding-top:56px}
  .hero-art{max-width:240px;order:-1;justify-self:center;margin:24px 0 16px}
  .now,.split,.about-intro{grid-template-columns:1fr;gap:48px}
  .about-photo{max-width:300px}
  .steps{grid-template-columns:1fr 1fr;row-gap:40px;border-top:0}
  .step{border-top:2px solid var(--ink)}
  .case-row{grid-template-columns:1fr;gap:16px}
  .case-facts{grid-template-columns:1fr 1fr}
  .timeline li{grid-template-columns:1fr;gap:6px}
  .skill-cols{grid-template-columns:1fr;gap:32px}
  .footer-grid{grid-template-columns:1fr 1fr}
  .contact-list{grid-template-columns:1fr}
}
@media (max-width:820px){
  .nav,.header-cta{display:none}
  .menu-btn{display:block}
  .nav.open{display:flex;flex-direction:column;position:absolute;top:72px;left:0;right:0;background:#fff;padding:16px var(--gutter) 24px;border-bottom:1px solid var(--line);gap:4px}
  .nav.open a{font-size:20px;padding:12px 16px}
  .brand-name{display:none}
  body{font-size:17px}
  .section{padding:80px 0}
  .work-card,.work-card.locked{grid-column:1/-1}
  .work-card.wide .thumb{aspect-ratio:16/10}
  .section-head{flex-direction:column;align-items:flex-start}
  .steps{grid-template-columns:1fr}
  .focus-list li{grid-template-columns:1fr;gap:4px}
  .fig-pair{grid-template-columns:1fr}
  .phases li{grid-template-columns:40px 1fr}
  .phases li span{grid-column:2}
  .case-row ul.list{grid-template-columns:1fr}
  .logo-grid{grid-template-columns:1fr 1fr}
  .tools{grid-template-columns:1fr;gap:4px 0}
  .tools dd{margin-bottom:14px}
  .page-hero .rings,.case-hero .rings{width:320px;height:320px;right:-170px;top:-120px}
  .cta-band .rings{width:360px;height:360px;right:-220px}
  .footer-grid{grid-template-columns:1fr}
}

/* ---------- Language switch ---------- */
.lang{display:flex;border:1.5px solid var(--line);border-radius:999px;padding:3px;font-size:13px;font-weight:600}
.lang a,.lang span{padding:4px 10px;border-radius:999px;text-decoration:none;line-height:1.2}
.lang span{background:var(--ink);color:#fff}
.lang a:hover{background:var(--paper)}
/* ---------- Brands strip ---------- */
.brands{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--white)}
.brands .wrap{display:grid;grid-template-columns:220px 1fr;gap:32px;align-items:center;padding-top:30px;padding-bottom:30px}
.brands p{font-size:15px;color:var(--muted)}
.brands ul{list-style:none;display:flex;flex-wrap:wrap;gap:10px 36px}
.brands li{font-family:var(--display);font-weight:600;font-size:20px;color:#9a9a96;letter-spacing:-.01em}
/* ---------- Pull quote ---------- */
.pull{font-family:var(--sans);font-weight:500;font-size:clamp(22px,2.2vw,28px);line-height:1.3;letter-spacing:-.01em;max-width:22em;border-left:6px solid var(--orange);padding-left:24px;margin:8px 0}
.note{background:var(--paper);border-radius:var(--r-sm);padding:22px 24px;margin-top:22px}
.note strong{display:block;margin-bottom:6px}
@media (max-width:820px){
  .brands .wrap{grid-template-columns:1fr;gap:12px}
  .brands li{font-size:17px}
  .lang{margin-left:auto}
  .menu-btn{margin-left:8px}
}